Digital Marketing for Local Businesses

Digital Marketing concept with illustration of a speaker and other elements.

Choose the Right Digital Marketing Plan for Your Business

Digital marketing services from Mediastead are available in two plans, Evolve & Evolve Pro, designed to fit your business now and in the future. Digital marketing is essential for businesses of all sizes. With the right plan, you can reach more potential clients, build your brand, and grow your business.

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Website Design, Hosting & Maintenance

Your website is the cornerstone of any plan for future growth. As such, we include website design services, along with advanced hosting and regular updates, with every digital marketing package. We want to make sure this critical component is optimized for your growth.

Your website is the cornerstone of any plan for future growth. As such, we include website design services, along with advanced hosting and regular updates, with every digital marketing package. We want to make sure this critical component is optimized for your growth.

Google Business Management

A Google Business profile is an absolute necessity for good search engine optimization. Getting your business verified and keeping your directory listing fresh is critical. Finally, Google Reviews are becoming increasingly important. We help you set up a process to capture positive reviews, and rapidly respond in the event of a negative review.

A Google Business profile is an absolute necessity for good search engine optimization. Getting your business verified and keeping your directory listing fresh is critical. Finally, Google Reviews are becoming increasingly important. We help you set up a process to capture positive reviews, and rapidly respond in the event of a negative review.

Fundamental Search Engine Optimization

Search Engine Optimization is a complex problem with multifaceted solutions. The most critical of these is a sound structure for presenting your most valuable content. Mediastead builds fundamental SEO strategies into every website we build. Furthermore, we help you identify gaps to address in future content marketing.

Search Engine Optimization is a complex problem with multifaceted solutions. The most critical of these is a sound structure for presenting your most valuable content. Mediastead builds fundamental SEO strategies into every website we build. Furthermore, we help you identify gaps to address in future content marketing.

Content Marketing

Mediastead uses a unique strategy that guides your content marketing efforts. We help you create a search engine strategy, and identify content that fills the gaps. Each level of Digital Marketing Management includes regular content creation. 

  • Foundation – One post monthly
  • Growth – biweekly posts
  • Mastery – weekly posts with one specifically targeting caregiver recruitment each month
We help you create a content strategy that will help you reach your target audience, rank higher in search engines, and generate more leads.

Email Marketing

Email is still the most reliable method of creating high-value website traffic. Your posts become key content in regular campaigns that go to all current and prospective referral sources. Our goal is to keep you top of mind with regular interaction.

  • Foundation – One newsletter monthly
  • Growth and Mastery – two newsletters monthly
Our email marketing services for home care agencies help cultivate relationships with referral sources, ensuring your agency stays top of mind. We create regular newsletters to engage both current and potential sources, driving valuable website traffic. Additionally, we provide a caregiver newsletter to foster employee relationships and encourage past applicants to reconnect with your agency.

Reputation Management – YEXT

There are hundreds of website directories. Google Business, Facebook Reviews, Angi and Yelp are well known, but directories exist for every industry and every local marketplace. We’ve teamed up with YEXT to help you get listed, and keep your important business data up to date. When your business is listed on a variety of reputable websites, it signals to potential customers that you are a legitimate and established business. This can help to build trust and credibility, which can lead to more positive reviews and a better reputation overall. For Growth and Mastery clients, YEXT is included at no charge. For Foundational clients it’s available at $49 monthly.

The YEXT service also integrates directly with our LeadConnector platform

There are hundreds of website directories. Google Business, Facebook Reviews, Angi and Yelp are well known, but directories exist for every industry and every local marketplace. We’ve teamed up with YEXT to help you get listed, and keep your important business data up to date. When your business is listed on a variety of reputable…

Social Media Management

All plans include pushing your marketing content across all of your social media outlets. If you need assistance setting up or optimizing new outlets, our social media experts are available.

Mastery plans include a robust 3 posts/week insertion plan. Your company will be promoted on Facebook, Twitter, Instagram, LinkedIn and Google every Monday, Wednesday, and Friday. One post per week will be dedicated to caregiver recruitment.

All plans include pushing your marketing content across all of your social media outlets. If you need assistance setting up or optimizing new outlets, our social media experts are available. Mastery plans include a robust 3 posts/week insertion plan. Your company will be promoted on Facebook, Twitter, Instagram, LinkedIn and Google every Monday, Wednesday, and…

Online Advertising Management

Search ads, display ads, and native advertising are all available through Mediastead. We can purchase ads on your behalf through Google, Meta (Facebook & Instagram), LinkedIn and across the Outbrain network. For Mastery clients, management fees are waived on the first $5000 of advertising across all platforms. (A $750 value)

Search ads, display ads, and native advertising are all available through Mediastead. We can purchase ads on your behalf through Google, Meta (Facebook & Instagram), LinkedIn and across the Outbrain network. For Mastery clients, management fees are waived on the first $5000 of advertising across all platforms. (A $750 value)

Search Engine Marketing

Combining SEO with search engine advertising, Mediastead will help you generate more traffic to your website organically or through paid search.

Combining SEO with search engine advertising, Mediastead will help you generate more traffic to your website organically or through paid search.

Advanced Search Engine Optimization Strategy

Mastery clients get quarterly SEO audits, where our SEO team will identify areas to improve and benchmark your progress. Our team also compiles critical data that presents the results of our efforts in an easy-to-digest format.

Mastery clients get quarterly SEO audits, where our SEO team will identify areas to improve and benchmark your progress. Our team also compiles critical data that presents the results of our efforts in an easy-to-digest format.

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is a hot topic in digital marketing. It involves the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter. While there are many agencies that offer CRO services, not all of them are created equal. Some agencies may only be able to do simple A/B testing with your email or website, while others may have the expertise and experience to truly optimize your digital marketing. If you’re serious about CRO, it’s important to do your research and choose an agency that has a proven track record of success.

At Mediastead, we help businesses improve their conversion rate by providing access to advanced insights and data. We can help you understand your customers, identify trends, and create effective marketing campaigns.

Conversion rate optimization (CRO) is a hot topic in digital marketing. It involves the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter. While there are many agencies that offer CRO services, not all of them are created…

Website Design, Hosting & Maintenance

Your website is the cornerstone of any plan for future growth. As such, we include website design services, along with advanced hosting and regular updates, with every digital marketing package. We want to make sure this critical component is optimized for your growth.

Google Business Management

A Google Business profile is an absolute necessity for good search engine optimization. Getting your business verified and keeping your directory listing fresh is critical. Finally, Google Reviews are becoming increasingly important. We help you set up a process to capture positive reviews, and rapidly respond in the event of a negative review.

Fundamental Search Engine Optimization

Search Engine Optimization is a complex problem with multifaceted solutions. The most critical of these is a sound structure for presenting your most valuable content. Mediastead builds fundamental SEO strategies into every website we build. Furthermore, we help you identify gaps to address in future content marketing.

Content Marketing

Mediastead uses a unique strategy that guides your content marketing efforts. We help you create a search engine strategy, and identify content that fills the gaps. Each level of Digital Marketing Management includes regular content creation. 

  • Foundation – One post monthly
  • Growth – biweekly posts
  • Mastery – weekly posts with one specifically targeting caregiver recruitment each month

Email Marketing

Email is still the most reliable method of creating high-value website traffic. Your posts become key content in regular campaigns that go to all current and prospective referral sources. Our goal is to keep you top of mind with regular interaction.

  • Foundation – One newsletter monthly
  • Growth and Mastery – two newsletters monthly

Reputation Management – YEXT

There are hundreds of website directories. Google Business, Facebook Reviews, Angi and Yelp are well known, but directories exist for every industry and every local marketplace. We’ve teamed up with YEXT to help you get listed, and keep your important business data up to date. When your business is listed on a variety of reputable websites, it signals to potential customers that you are a legitimate and established business. This can help to build trust and credibility, which can lead to more positive reviews and a better reputation overall. For Growth and Mastery clients, YEXT is included at no charge. For Foundational clients it’s available at $49 monthly.

The YEXT service also integrates directly with our LeadConnector platform

Social Media Management

All plans include pushing your marketing content across all of your social media outlets. If you need assistance setting up or optimizing new outlets, our social media experts are available.

Mastery plans include a robust 3 posts/week insertion plan. Your company will be promoted on Facebook, Twitter, Instagram, LinkedIn and Google every Monday, Wednesday, and Friday. One post per week will be dedicated to caregiver recruitment.

Online Advertising Management

Search ads, display ads, and native advertising are all available through Mediastead. We can purchase ads on your behalf through Google, Meta (Facebook & Instagram), LinkedIn and across the Outbrain network. For Mastery clients, management fees are waived on the first $5000 of advertising across all platforms. (A $750 value)

Search Engine Marketing

Combining SEO with search engine advertising, Mediastead will help you generate more traffic to your website organically or through paid search.

Advanced Search Engine Optimization Strategy

Mastery clients get quarterly SEO audits, where our SEO team will identify areas to improve and benchmark your progress. Our team also compiles critical data that presents the results of our efforts in an easy-to-digest format.

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is a hot topic in digital marketing. It involves the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter. While there are many agencies that offer CRO services, not all of them are created equal. Some agencies may only be able to do simple A/B testing with your email or website, while others may have the expertise and experience to truly optimize your digital marketing. If you’re serious about CRO, it’s important to do your research and choose an agency that has a proven track record of success.

At Mediastead, we help businesses improve their conversion rate by providing access to advanced insights and data. We can help you understand your customers, identify trends, and create effective marketing campaigns.

Take your local business to the next level with Mediastead!

Schedule A Call!

Your End-To-End Solution To Close More Business!

Capture leads, user automated texts, email, phone calls, voicemails, texts, chat messages, Google Business Messages and Facebook/Instagram Messages to nurture leads through custom pipelines, converse with leads & clients via text, phone, Google and Facebook/Instagram, all on one communications string and more!

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Digital Marketing Plans

Looking to grow your home care agency? Our digital marketing plans can help you build better relationships with referral sources, reach more potential clients, and attract qualified caregivers.

Starter Growth Mastery
Website Design, Hosting & Maintenance
Google Business Management
Fundamental SEO
Content Marketing, Optimized Blog Posts Monthly Biweekly Weekly
Email newsletter to referral sources Monthly Biweekly Biweekly
Email newsletter to employees Monthly
YEXT Directory Listing Service
LeadConnector for Marketers
Referral Source Hotline
LeadConnector for Recruiters
HR Hotline
Online Advertising Management
Social Media Management Monthly Biweekly 3 Posts/week
Advanced SEO Strategy
Monthly Growth Strategy Sessions
Conversion Rate Optimization (CRO)
30-Day Client Onboarding Playbook
90-Day Employee Onboarding Playbook
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